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13 Easy Steps to Set Up a Business Instagram Account

By Madra

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How to Set Up a Business Instagram Account in 13 Easy Steps

Instagram is still relatively new in the social media scene.  But it is important for you to set up a business Instagram account for your network marketing business to help it grow.

Instagram is a great platform to use to provide your audience with attention-grabbing visual content, while encouraging engagement from your followers. It is an important social network and one of the most important brand-building tools available today.

More businesses are using Instagram as photo sharing apps become more popular. So it makes a lot of sense to use Instagram in your business.

Here are 13 steps on how to setup a business Instagram Account:

1. Download the App

Instagram, unlike a lot of other social networks, is primarily a mobile platform. Once your account is set up, you will have a page that can be viewed on desktop, but the majority of your activity will take place within the mobile app. You can use your iPhone or any Android device to start using Instagram.


2. Sign Up Using an Email Address

Everyone on Instagram uses their account slightly differently. If you’re using Instagram for personal use – share photos of your family, pets, vacations, and other personal aspects – you mostly fall into the Personal Account but if you’re using Instagram for your business – share photos of your products, services, employees and customers – you mostly fall into the Business Account.

It may be easier to just log in with your Facebook account but it will immediately create an account based on your personal Facebook page. Your best option is to use your business email address since this is for your business.

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3. Choose a Username

Once you sign up, you’ll be asked to choose a username. Your username will be displayed publicly and will be what people see when they find you. Choose a recognizable username which will make it easier for people to find you through Instagram’s search function.


4. Picking a Profile Picture That Works for Your Business

On that same screen, tap on the +Photo button at the top. The perfect photo will be 160×160 pixels.

It is important to remember that the photo you choose should be recognizable to people who know your business. If you have your own logo, the best choice might be your business logo or you may want to take a fresh photo of yourself showing off the results of what your business has done for you.

After tapping the button, there will be few photo import options so you can choose to “Take Photo” or “Choose from Library”. Again, do not import from Facebook; that will pull in your personal account and not your business page.


5. Setting Up Your Profile

After that, you’ll be asked to enter your full name and phone number. You can use your business name here or, if you’re the face of your business, use your own name. Although it’s optional, you can also put your contact number or the business contact number to maximize the exposure of your account.


The next screen will ask you to find Facebook friends or Contacts to follow. It’s best to skip this step for now because if you follow them now, they won’t see anything on your account.

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6. Familiarizing Yourself With the App

Now that you’re finally in the app, the home screen is the first screen you’ll see. It is important to familiarize the different icons inside the app.


You will see the following icons from left to right on the bottom of the app screen:

  • Home: See the latest photos from people you follow.
  • Search: Look up people, places, things and hashtags, as well as see what other people are interested in.
  • Camera: Tap here to start sharing.
  • Notifications: See the most recent people to follow your account and favorite your photos.
  • Profile: Your full account, everything you’ve posted and access to the settings menu

7. Complete Your Profile

In order for you to complete your profile, tap on the profile button on the bottom right to see your account, then tap on the “Edit Your Profile” button at the top of the page.



Instagram lets you fill out a 150 character bio about your business. Because of that, you will want to be short and sweet about who you are and what you do.

You can also add your business’s website, which users will be able to click to visit right from their mobile devices.

8. Get Set Up for Social Sharing

This is where you should set up your Instagram account to link to other social network. On the mobile app, click the gear icon in the top right corner and choose Share Settings. Once you integrate with Facebook, you’ll have the option to share Instagram photos on your personal Timeline, or on a Page that you manage.

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You’ll want to make sure you specify that you want to share your Business Page not your profile. Tap “Share to” and then select the right page.

9. First Post

Okay, now that your profile is set up, it’s time to post something or a photo to your account. Here’s a quick run through of how Instagram works:

First click the blue icon (Camera) on the button in the middle of the screen.



You can either snap a photo by pressing the circle in the middle of the screen, or click the photo preview in the bottom left to upload a photo of your own.


If you’re uploading a photo, you will have the option to crop it first. After that, you’ll have options for different enhancements. Also note that the icon on the right enables you to take a video up to 15 seconds long.

10. Filters – Image Options

You can choose from a number of different filters that scroll across the bottom of the app. Double tap the filter to add a border or alter the strength of the filter. You can also alter the brightness or click on the wrench icon to access a number of other photo editing features. Once you’re happy with your photo, hit NEXT in the top right of the screen.

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For this photo, I’m using Slumber Filter effect.

11. Add Caption and Hashtags

In the next screen, you’ll be able to add a caption to your photo. Remember to keep your captions brief and fun. You can also add hashtag. It is a word or phrase preceded by a hash or pound sign (#) and it is used to identify messages on a specific topic.  Keep your hashtags relevant to your business (or the results of being a part of your company) AND your post.


12. Follow people or other businesses

The new Instagram’s search function makes it easy to find people and other business to follow. You can search by username, or choose a hashtag that have something to do with your business. Following businesses is a great way to establish new connections and can also provide inspiration for your Instagram account.

13. Tell people you’re on Instagram

Let people know that your business is on Instagram. You can post about it on your different networks and link back to your account, or share photos directly from the app. If you have an email list, you can send out an announcement and ask readers to follow you. Instagram also provides you badges that can easily be added to your website or blog.


That’s it! You’ve set up your account, learned the basics, and found the right people to follow.


Now I challenge you to use this guide that walks you through these easy steps to set up a business Instagram account to set up your own account and start using it to grow your business.



P.S. I cannot wait to connect with you.  Follow me on my Instagram page.

P.P.S. If you want to know more about what to do on social media and in your everyday life to grow your business, check out my 4 Week Breakthrough Series.  It isn’t for everyone.  Only people who are really serious about growing their business and ready to dedicate themselves to success will benefit from it.  But if that is you, you will find your breakthrough.



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About Madra

Mom and entrepreneur who has failed a hundred times without even really realizing it, yet kept true to myself and kept taking leaps of faith. I believe that we can ...

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